In films, television programs, etc, the opening is shown at the beginning and lists some of the most important members of the production and introduce or give an incite to the main storyline.
Sometimes they might just be vague clips of video accompanyed by music or VoiceOver or give the introduction to the main character. Openings credits are often included in the opening and are generaly used to identify the major actors and crew. In movies and television, the title and opening credits may be preceded by a "cold open," or teaser (brief scene), that helps to set the stage for the episode or film.
Where opening credits are built in a separate sequence of their own, the correct term is title sequence (such as the familiar James Bond title sequences. A good example of this is Skyfall, shown on the left).
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